Our Services
We help architecture, engineering, construction, and real estate firms transform their work into elegant stories that strengthen reputation, win recognition, and engage the right audience.
From technical reports to thought leadership and branded storytelling, we produce high-caliber content that captures the essence of a firm’s vision, values, and built work. Whether it’s translating project milestones into award-winning narratives, shaping messaging for Local Law 97 and sustainability, or managing your firm’s voice across social media platforms such as LinkedIn, Instagram and Facebook, we bring editorial precision and industry fluency to every engagement.
We don’t just create content. We build visibility strategies grounded in the substance of your work. Every story we shape is designed to elevate your voice, reflect your expertise, and connect with the people who matter most.
Thought Leadership Subscription
Tell the story of your work with clarity, confidence, and polish. We craft high-caliber project narratives, technical explainers, and editorial features that earn recognition and resonate with decision-makers across the built environment.
How It Works
We build polished content that earns trust and builds authority. Whether you’re publishing project features or technical explainers, we extract the details that matter and shape them into editorial-caliber stories.
What We’ll Ask For:
A project summary or technical topic of focus
Any internal write-ups, RFPs, or presentation decks
Photos or diagrams (if applicable)
One conversation with a PM, principal, or subject-matter expert
What We Deliver:
A full narrative draft (750–1000 words, publication-ready)
A headline, intro, and social caption set
Optional: Editing of bylines or narrative development for leadership support
Two rounds of revisions included
Every feature is crafted to resonate with decision-makers, design leaders, and publications in the built environment.
Content Performance Analytics
Get behind the numbers and align your message with measurable impact. We translate performance data and industry trends into tailored content strategies, optimized for digital visibility and engagement across social and professional platforms.
How It Works
We turn performance data and content patterns into a tailored strategy. This isn’t about generic metrics — it’s about translating what works into a plan for long-term visibility and growth.
What We’ll Ask For:
Access to your social media analytics (or screenshots)
Any content you’ve published in the past 3–6 months
Target audience types (clients, partners, talent, etc.)
A short call to align on tone, voice, and goals
What We Deliver:
A strategy deck: what’s working, what needs shifting
Custom content directions for your next quarter
Suggested cadence, tone, and topic pillars
Optional: Metrics setup guidance or content templates
This service helps you speak with consistency, clarity, and impact — powered by what your audience is already responding to.
Milestone Launch
Turn milestones into moments. Whether launching a project, announcing a win, or repositioning your brand, we choreograph elegant, multi-platform campaigns across LinkedIn, Instagram, Facebook, and more.
How It Works
Every campaign starts with your milestone — but we don’t stop there. We turn your achievement into a moment of strategic visibility across the platforms that matter.
What We’ll Ask For:
• A brief on your project, win, or announcement
• Any photos, captions, or materials already created
• A short kickoff call with your leadership or marketing lead
• Your goals: BD, PR, recruiting, etc.
What We Deliver:
• A messaging map aligned with your voice
• Platform-specific content (LinkedIn, Instagram, newsletter, etc.)
• A timing and publishing plan
• Optional: Coordination with in-house or partner teams
Our goal is to elevate the moment with polish and purpose — and make it work harder for your brand.
Work We Give Voice To
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We tell the story of projects across every scale and discipline in the built environment, from preservation to development strategy:
Facade restoration and exterior envelope rehabilitation
Adaptive reuse and historic building conversions
Landmark preservation and local façade ordinance compliance
Ground-up architecture and schematic design development
Multifamily residential, mixed-use, and commercial projects
Institutional buildings including schools, libraries, and museums
High-rise construction and urban infill projects
Interior fit-outs, tenant improvements, and workplace strategy
Infrastructure and utility-related construction
Site development, grading, and accessibility planning
Modular construction, prefabrication, and component systems
Construction logistics, site staging, and sequencing strategy
Post-occupancy evaluations and building performance diagnostics
Building repositioning, capital upgrades, and value engineering
Envelope and energy audits for compliance or retrofits
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We give voice to the technical logic behind coordinated systems, helping clients and audiences understand how buildings perform:
Curtain wall, window wall, unitized systems, and storefront glazing
Roofing assemblies including low-slope, steep-slope, and green roofs
Waterproofing systems for plaza decks, basements, and podiums
Flashing and drainage detailing at penetrations and transitions
Continuous air barrier and vapor barrier assemblies
Wall systems including cavity wall, rainscreen, EIFS, and stucco
Slab edge, thermal break, and perimeter insulation detailing
Envelope testing, mockups, and constructability review narratives
MEP integration, shaft coordination, and system zoning
Mechanical system strategies including VRF, split systems, and heat pumps
Electrical and IT infrastructure coordination and metering
Plumbing system design, drainage, venting, and fixture selection
Passive house detailing, infiltration control, and thermal continuity
Solar readiness, energy recovery ventilation, and envelope-integrated PV
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We translate materials knowledge and construction methodology into compelling, accurate language that honors both design and craft:
Brick, terra cotta, limestone, granite, sandstone, and cast stone
Precast concrete, GFRC, UHPC, and site-poured concrete
Steel structure, bolted connections, anchors, and reinforcement
Load-bearing and veneer masonry techniques
Cladding materials: metal panels, fiber cement, phenolic, zinc, aluminum
Insulation types: mineral wool, polyisocyanurate, rigid foam, spray foam
Waterproofing membranes: fluid-applied, sheet, bentonite, hot-applied
Roofing materials: modified bitumen, TPO, EPDM, PVC, copper, slate
Air and vapor control layers: WRB systems, smart membranes, peel-and-stick
Expansion joints, sealants, and compatible primer systems
Glazing types: IGUs, low-e, bird-safe, triple glazing
Fasteners, brackets, ties, and stainless steel anchorage systems
Restoration materials: patching compounds, cleaning agents, consolidants
Historic treatments: pinning, crack repair, dutchman repair, re-pointing
Material transitions: below-grade to facade, roof-to-wall, parapet detailing
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We support firms in communicating strategy, compliance, and design thinking—positioning technical leadership through clear storytelling:
Local Law 97 compliance strategy and emissions intensity reporting
Local Law 11 (FISP) inspection documentation and repair campaign positioning
Benchmarking, decarbonization plans, and lifecycle carbon narratives
LEED documentation, sustainability strategy, and energy modeling summaries
Zoning analysis, contextual design statements, and permit narratives
Accessibility and code compliance strategies (ADA, IBC, NYCBC)
Award submissions: AIA, Urban Land Institute, Lucy G. Moses, etc.
Project narratives for RFQs, RFPs, and developer proposals
Case studies for completed work, public engagement, and investor relations
Owner’s rep reports, CM narratives, and contractor design-build stories
White papers, technical explainers, and regulatory breakdowns
Editorial content for firm websites, journals, and press
Internal training material and field-to-office communication guides
Brand positioning through built work and legacy projects
Executive thought leadership for principals, founders, and experts
The best work in architecture, engineering, construction and real estate is often unseen—not for lack of merit, but for lack of voice. We give your firm that voice.
We turn technical rigor into clear, strategic storytelling that reveals design intent, construction craft, and measurable engineering impact. Our tailored communications ensure your work is understood by clients, partners, stakeholders, and teams.
Services:
Strategic messaging that positions and differentiates your practice
Thought leadership and long-form content that clarifies complex ideas
Project storytelling—case studies, portfolios, project pages
Proposals and client communications aligning technical excellence with business outcomes
Visual and verbal alignment: concise copy with precise presentation and documentation
Outcomes:
Greater recognition for intellectual and technical contributions
Stronger client trust and more effective business development
Clearer internal alignment around mission, methods, and metrics
We make the unseen understood—bringing clarity, depth, and meaning to the built environment.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!